Paid Ads:

Instagram Ads

Google Ads

Campaign Structure

Targeting

Budgets

A/B testing

Marketing Fundamentals:

Funnels

Positioning

Customer Research

Landing Pages

CAC/ROAS

CTR

Excel / Google Sheets:

Pivot Tables

Charts

Dasboards

VLOOKUP/XLOOKUP

Tracking & reporting:

KPI dashboards

Weekly Reporting

Retention Basics

Web analytics:

GA4 Basics

Conversions

Traffic Sources

UTMs

Shopify & Finance Tracking:

SEO

Checkout

Revenue/Expenses

P&L awareness

Video Editting / Design:

Video Editting

Canva

Adobe Photoshop

Figma

Reels + Shorts