Marketing & Data Analyst

Lisbon

I help businesses grow with SEO, paid media, and analytics dashboards.

7,515 Grew Instagram page to
7,515 followers

3 Years Built and ran an
online business

3,500 Subscribers on active
YouTube channel

2 Bachelor’s in Marketing (IADE) +
2 certifications

Why Do You Need To Choose Me?

I should be chosen because I have 7+ years of experience across different fields and a track record of launching and improving real projects and businesses.

I earned a Bachelor’s degree in Marketing and Publicity from IADE. Today, I help run and grow Omona Candles, a family e-commerce brand: I manage Instagram marketing, build and optimize our Shopify store, run Instagram and Google Ads, and handle shipping and sales tracking. This gives me hands-on experience in growth marketing, analytics, and day-to-day business operations.

I’m proactive, organized, and focused on results. I learn fast, test ideas, measure performance, and improve systems to drive consistent growth.

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My Education

2021 - 2024

IADE

Degree in Marketing and Advertising

Marketing strategy, consumer behavior, research, branding, and campaign planning

2018 - 2021

ESR

Secondary education, Economics track

Secondary education (Economics track): fundamentals of accounting, math, and finance

Additional Courses

2021

Instagram

Creative Strategy Course

Concept development, copy basics, visual communication. Instructor: @subo_m (Instagram)

2020

Google

Google Atelier Digital

SEO basics, ads overview, analytics foundations.

My Skills

Most Important Ones:

Instagram Ads

Google Ads

Customer Research

Targeting

Budgets

A/B testing

Dasboards

KPI dashboards

Retention Basics

Traffic Sources

SEO

Video Editting

Reels + Shorts

Skills Page

Marketing Projects

Vila Gale

Small Business

DIOR

And more...

Growing a business

I’m building Omona Candles, an e-commerce candle brand, where I handle both growth and operations:

• Manage the Instagram page (content planning, posting, engagement)

• Develop the Shopify website and product listings

• Launch and optimize Instagram Ads and Google Ads

• Handle shipping/fulfillment, customer messages, and order tracking

• Maintain data + financial tracking (sales, expenses, ad results)

YouTube

Started my own YouTube channel.

I am the creator of a YouTube channel focused on Web3, blockchain technology, and play-to-earn (P2E) gaming. My goal is to build a vibrant community of like-minded individuals who share a passion for these emerging fields.

Through engaging content and discussions, we explore the latest trends, share knowledge, and grow together in this exciting space.

See Channel